The Caribbean Island of Jamaica is well known for its beautiful sun, sandy beaches, relaxation and culture which we all well know of. The Jamaica Tourist Board embarked on a new tourism campaign taking you away from the norm and into the interior of the island. October 2017 a pop-up shop #FeelTheVibeJamaica was launched in Soho, NYC. Here is a video of the 5 day transformation and experience ColinWilliamsPhotography (CWP) was commissioned to capture on video and stills.